2. Collection and Use of Your Personal Data
Personal data is information that can be used to directly or indirectly identify you. Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.
Here is a description of the types of personal data we may collect and how we may use it:
2.1 What Personal Data We Collect
Depending on the products and services you use, we need to collect and process different kinds of personal data from or about you, which will in general be, depending on each case, as follows:
- The profile information (the information you provide when you create an account and complete your profile. For example, your name, surname, language and country from which you interact with us etc. And you can correct your profile by yourself at any time);
- Purchase information (the information we collect when you make a purchase. For example, information on your purchases, orders, returns, your delivery address, your ID information, your credit or debit card information ( upon your additional consent), your contact information, etc).
- The device, geolocation, information (the information we collect from the device you use to visit our websites. For example, the type of device you use, your device's unique identifier, the IP address of your device, your operating system, the type of Internet browser that you use, usage information, diagnostic information, and location information from or about the computers, phones, or other devices on which you install or access our products or services. Where available, our services may use GPS, your IP address, and other technologies to determine a device's approximate location to allow us to improve our products and services).
- Information about your tastes and preferences, browsing information. (the information we collect and analysis when you visit our websites. For example, style preferences, frequency of visit, etc).
2.2 Why and How We Use Your Personal Data
Generally speaking, we use personal data to provide, improve, and develop our products and services, to communicate with you, to offer you targeted advertisements, and to protect our customers and us.
Depending on how you interact with our platform, i.e., depending on the services, products or functions that you wish to enjoy, we will process your personal data for the following purposes:
Purposes |
Example of Data |
Additional Note |
To manage your platform user registration |
The information which is to identify you as a user of the platform and grant you access to the website of Morimiss, such as Name/Date of birth/ Gender/ Nationality/ Shipping Address etc.. |
If you decide to become a registered user of our platform, we need to process your data to identify you as a user of the platform and grant you access to its various functions, products and services. You may cancel your registered user account by contacting us through Customer Service. |
To execute the purchases or services you request of us on the platform |
manage the forms of payment you use to complete purchases and services on our platform. For example, bank card number/paypal account/paytm account/Order address, etc.. |
If on purchasing any of our products through the platform, you opt to save your card data for future purchases, we need to process the indicated data for activation and development of that functionality. Consent to the activation of this functionality enables your auto-completed payment data to appear in subsequent purchases so that you do not need to submit them in each new process. This data will be deemed valid and effective for subsequent purchases. You may change or cancel your cards at any time through the section on payment information. |
Analysis of usability and quality to provide, improve, and develop our products and services |
The information is analyzed to improve website, products, services, marketing, customer relationships and experiences. This includes personal height, bust, cup, waist, hip, weight; shopping preference, category, purpose of purchase (self, child, parent) style preference, frequent visits to national stations, recently visited and viewed record |
If you access our platform, we inform you that we will use your browsing data for analytic and statistic purposes, i.e., to understand the manner in which users interact with our platform and thus be able to introduce improvements in the platform. Please understand that this data processing analysis of your user or customer profile is used to establish your preferences. From the analysis we can send you information, products and services that works best for you. For example, based on your purchases and browsing history (i.e., depending on the articles that you clicked), we will recommend products to you that may interest you. |
Marketing and targeted advertisements and services |
Email address/phone number/device's unique identifier/ID information/ IP address are information we use to recommend products, services, discounts and offers that may be of interest to you. |
If and when you subscribe to our Newsletter, we will process your personal data to manage your subscription. This includes sending customized information on our products or services through various means (such as e-mail or SMS). We may also send you this information through push notifications in case you have activated them in your mobile device. |
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we wish to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. We may process personal data without your consent, in compliance with the above rules, where this is required or permitted by law.
If you have any questions about how Morimiss uses any of your personal data, please contact
[email protected].
2.3 How long we will collect your data
Purposes |
Time for which the data are kept |
To manage your platform user registration |
We will process your data for the time during which you remain a registered user (meaning, until you decide to unsubscribe). |
To execute the purchases or services you request of us on the platform |
We will process your data for the time necessary to manage the purchase of the products or services that you requested, including potential returns, complaints or claims related to the purchase of the product or service in question. Sometimes, we will only process the data until the time when you decide, as is the case of card payment data that you requested us to store for future purchases. |
Analysis of usability and quality to provide, improve, and develop our products and services |
We will process your data occasionally during which we need to carry out a specific quality action or survey or until we anonymise your browsing data. |
Marketing and targeted advertisements and services |
We will process your data until you unsubscribe or cancel your subscription to the newsletter. |
We will keep your personal data for no longer than is necessary for the purpose(s) it was provided for and to meet our legal obligations. Further details of the periods for which we retain data are available upon request.
2.4 Legal basis for the processing of personal data from EEA residents
If you reside within the European Economic Area (EEA), our processing of your personal data will be legitimized as follows: Whenever we require your consent for the processing of your personal data such processing will be justified pursuant to Article 6(1) lit. (a) of the General Data Protection Regulation (EU) 2016/679 ("GDPR"). If the processing of your personal data is necessary for the performance of a contract between you and us or for taking any pre-contractual steps upon your request, such processing will be based on GDPR Article 6(1) lit. (b). Where the processing is necessary for us to comply with a legal obligation, we will process your data on the basis of GDPR Article 6(1) lit. (c), and where the processing is necessary for the purposes of our legitimate interests, such processing will be made in accordance with GDPR Article 6(1) lit. (f).